Privacy Policy
PRIVACY STATEMENT
Last Updated: July 28, 2026
We take your privacy seriously and this privacy statement explains how BETU LIMITED (collectively, “we,” “us,” or “our”) collect, use, share and process your information when you visit and shop on our website deskbricks.com.
Collection and Use of Personal Data
Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.
We abide by the principles of legality, legitimacy, and transparency. We collect and process only the minimum necessary data within a limited scope of purpose, and adopt technical and administrative measures to protect data security. We use personal data to help verify accounts and user activity, maintain platform safety and security, monitor fraud risks, investigate suspicious or potentially illegal activities, or violations of our terms and policies. Such processing relies on our legitimate interest to guarantee the security of our website, products and services.
Below describes the categories of personal data we may collect and relevant usage rules:
What Personal Data We Collect
ⅰ. Data you provide
We collect personal data actively submitted by you when accessing our website, creating an account, submitting orders, contacting customer service, filling out surveys, or using online chat support.
If you place a purchase order for hats and fashion accessories, we collect relevant transaction data, including payment information (credit/debit card details and authentication information), billing address, shipping address, contact name, email address and phone number.
ⅱ. Data generated from your use of our services
When you visit our website, we automatically collect information about your device and browsing behaviour: device model, unique device identifier, IP address, operating system, browser type, page access records, diagnostic data and approximate geographic location. Where applicable, we use IP address and related technical means to obtain approximate location information to optimise website functions and user experience.
How We Use Your Personal Data
Generally, we use personal data to provide, improve and develop our online retail services, communicate with you, deliver targeted advertising, and protect the legitimate interests of our business and customers.
ⅰ. Providing, improving, and developing our products and services
We use personal data to complete order fulfilment, deliver goods, conduct data analysis, business research and internal audits. This processing is based on our legitimate business interest to provide merchandise and sustain normal operation. If you participate in competitions or promotional activities launched by us, we may use your submitted information to manage such activities. Relevant activity rules will specify further data requirements, and we recommend you read them carefully before participation.
ⅱ. Communicating with you
Subject to your prior explicit consent, we may use your personal data to send marketing communications relating to our hats and accessories, notify you of order updates, and inform you of policy adjustments.
If you no longer wish to receive marketing emails, please contact us to opt-out.
We also rely on your information to reply to your enquiries and handle customer service requests.
With your prior explicit consent, we may share your personal data with trusted third-party partners so they can send marketing information about their products. Subject to your consent, we may use data to customise your browsing experience and evaluate the performance of our promotion campaigns.
NOTE: For all data processing activities requiring your explicit consent listed above, you have the right to withdraw consent at any time by contacting us.
Definition of "Cookies"
Cookies are small text files stored on web browsers. Cookies are widely used to store and retrieve identifiers and other information on computers, mobile phones and other devices. We also adopt equivalent technologies, including local data storage on your browser or device, device identifiers and other software. Within this statement, all such tracking technologies are collectively referred to as “cookies”.
Use of Cookies
We use cookies to operate, protect and optimise our website services: personalise displayed content, deliver and measure advertising effectiveness, analyse user browsing habits and create a safer shopping environment. The specific types of cookies deployed will vary according to the pages you visit on our website.
Disclosure of Personal Data
We may share necessary personal data with authorised strategic partners who assist us in operating the website, completing logistics delivery and supporting marketing activities. Personal data is shared only to deliver or improve our services and advertising. We will not forward your data to third parties for their independent marketing purposes without your prior explicit consent.
Data Disclosure, Storage, Transfer and Processing
ⅰ. Fulfilment of legal obligations
If you reside within the European Economic Area (EEA), our processing of your personal data will comply with the General Data Protection Regulation (GDPR). Where we rely on your consent for data processing, the legal basis is Article 6(1) GDPR. We will comply with all mandatory legal requirements applicable to data subjects.
ⅱ. Implementation and enforcement of agreements
We may share personal data with our affiliated companies. In the event of merger, acquisition, business transfer, joint venture, bankruptcy or asset disposal of all or part of our business, personal data may be transferred to relevant third parties as part of the business arrangement.
We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our legal rights, enforce Terms of Service, investigate fraud incidents, or safeguard our operation and users.
ⅲ. Legal compliance and public interest
We may be required to disclose personal data in response to valid legal procedures, litigation, or formal requests from public authorities inside or outside your country of residence. Disclosure may also happen when necessary for national security, law enforcement or other public interest matters.
Children
Our website and physical merchandise are designed for adult customers. We do not knowingly collect, use or disclose personal data of children under the age of 16. If we confirm we have unintentionally obtained information from a child under 16, we will take prompt measures to delete such data. If you become aware that a minor under 16 has submitted personal information to us, please contact us immediately.
Your Rights
We take reasonable measures to keep your personal data accurate, complete and up-to-date.
You hold the following rights:
- Right to access your stored personal data;
- Right to correct inaccurate personal data;
- Right to request deletion of your personal data;
- Right to restrict or object to ongoing data processing;
- Right to obtain your personal data in a structured, standard machine-readable format.
You also have the right to file a complaint with the competent data protection authority.
To protect your data security, we may verify your identity before responding to your data requests. Applicable laws may permit or oblige us to decline certain access or deletion demands.
You may contact us to exercise all privacy rights. We will respond to your request within a reasonable period, and in any case no longer than 30 calendar days.
Third-Party Websites and Services
Our website may contain hyperlinks leading to third-party websites. This Privacy Statement applies only to data collected by BETU LIMITED via deskbricks.com. We are not responsible for the privacy policies, data processing practices or content of external third-party platforms. We recommend you review the privacy statement of every third-party website before submitting personal information.
Data Security, Integrity, and Retention
We implement appropriate technical, administrative and physical security safeguards to prevent unauthorised access, misuse and leakage of your personal data.
We retain personal data only for the period necessary to achieve the purposes stated in this Privacy Statement. We may extend retention periods if required or permitted by applicable law. Once data is no longer needed, we securely anonymise or delete the information.
Changes to this Privacy Statement
We may update this Privacy Statement regularly to adapt to new technology, industry practices and regulatory requirements.
Your continued use of our website after the updated statement takes effect constitutes acceptance of the revised terms. If you disagree with the updated Privacy Statement, please stop using our services and contact us to close your account.
Contact Us
If you have enquiries about this Privacy Statement or our data processing activities, please contact:
Company Name: BETU LIMITED
Email: email@lisacful.com
Website: deskbricks.com